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"Report Discussion and Implementation" In Taijiang County, Qiandongnan Prefecture: "Village BA" serves as a medium to paint a new Picture of cultural and tourism integration
Release time：2025-03-26
source：Tianyan News
author：Tianyan News
The 2025 government work report pointed out that cultural undertakings and cultural industries should be flourishing and developed, and the cultural and tourism markets should remain active.
The 2025 government work report pointed out that cultural undertakings and cultural industries should be flourishing and developed, and the cultural and tourism markets should remain active.
As a phenomenon-level IP of rural sports in China, the "Village BA" in Taijiang County, Qiandongnan Prefecture, takes basketball events as its core and continuously promotes the integrated development of local economy, culture and tourism.
Sports empower the cultural and tourism economy to burst with vitality
Since the "Village Basketball League" became a hit and went viral, Taipan Village in Taijiang County has successively held and hosted over 1,000 events, including the finals of the Guizhou Province "Beautiful Village" Basketball League, the finals of the National Harmonious and Beautiful Village Basketball Competition (Village Basketball League), and the "Village Basketball League" King Competition. The popularity of the "Village Basketball League" brand has continued to rise. According to incomplete statistics, the cumulative online exposure has exceeded 91 billion times.
The scene of the "Village BA" competition.
Over the past few years, the "Village BA" events have effectively promoted the integrated development of agriculture, culture, tourism, sports and business, greatly boosting the morale of the vast number of cadres and the masses in Taijiang County. Taking advantage of the popularity of "Village BA", Taijiang County has actively cultivated potential industries such as sour soup, sturgeon processing, fruits and vegetables, beverages, and sports and tourism equipment.
Through the integration of "sports +", "Village BA" promotes the linkage of the primary, secondary and tertiary industries. Relying on new business forms such as "Village BA" deep mountain concerts, cultural and creative experience stores, and characteristic homestays, it has created a rural sports market that integrates basketball, folk performances, agricultural product exhibitions and sales, and food experiences, attracting tourists to experience the Miao ethnic customs in an immersive way. From January to November 2024, Taijiang County received 3.639 million tourists, an increase of 32.12% year-on-year, and achieved a comprehensive tourism revenue of 4.221 billion yuan, an increase of 32.67% year-on-year.
Innovation and upgrading create a new engine for all-round tourism
On March 7th, it was learned from the press conference of the 2025 "Village BA" King of Basketball Championship and the "Village BA" Appointment Match that this year's "Village BA" event system will be further optimized to expand the national linkage effect. The new season requires that each competition area only entrust one entity to undertake the event, strengthen brand uniformity, and add three new display platforms: "competition area", "Culture", and "industry". It also promotes the joint sales of agricultural and specialty products from all competition areas across the country through the "Village BA" e-commerce platform and deep mountain markets.
In addition, the team formation mechanism is more flexible. For the first time, it allows teams to participate in the competition at the county, township or village level, and adds a replacement rule to ensure participation in the finals. By lowering the entry threshold, more grassroots teams can be attracted to join, deepening the "all-people participation" gene of the event.
Press Conference for the 2025 "Village BA" King of Basketball Championship and "Village BA" Appointment Match.
The 2025 season also introduces a new "Appointment Match" mode, including the Champion Challenge Match and the Ethnic Unity Friendship Match, etc. It accepts registrations throughout the year, breaking the time limit of traditional events and making the events regular throughout the year to continuously boost the popularity. This move aims to maintain the popularity during the break of the event, attract domestic and foreign teams and tourists to continuously flock to Taijiang, and boost tourism consumption. Meanwhile, by integrating online live streaming, new media interaction and offline performances, a competition matrix featuring "a theme every month and an event every week" is created.
Next, "Village BA" will further deepen the integration of agriculture, culture, tourism, sports and business, expand the industrial chain, and plans to develop new products such as "Village BA" themed tea beverages, mountain spring water and study Tours to extend the industrial chain. Build a theme ecological park, integrating farming experiences, camping bases and basketball training camps, etc., to create an immersive cultural and tourism destination.
In 2025, the event will continue to offer local agricultural products as prizes, adhere to the core of "village flavor", empower rural revitalization, and promote the characteristic products of Qiandongnan through the "Village BA" live-streaming room for assisting farmers. In addition, Taijiang County plans to train 500 villagers to participate in event services, tour guiding and homestay operation, promoting employment and skill improvement, and achieving the goal of "developing villages through sports and enriching people through tourism".
Explore the path of modernization in rural areas with Chinese characteristics through competitions
Today's "Village BA" is not merely a sports event; it showcases the vitality and charm of Chinese rural areas. At the same time, it demonstrates "Village BA" as a "new trend" of rural civilization, a "new model" of ethnic unity, a "new model" of grassroots governance, a "new driving force" for rural revitalization, and a "new path" for common prosperity. Just as the villagers said, "Basketball builds a bridge for us to the world, and the world sees the real Chinese countryside through this bridge."
"Village BA" offline experience store. Photo by Pan Deyu
With the innovation of the event system, the extension of the industrial chain and the deepening of the all-round tourism layout, "Village BA" will continue to use basketball as a bond to promote Qiandongnan Prefecture to become a national destination for rural tourism.
The 2025 season is about to kick off. This rural revitalization practice that began with basketball is unfolding more possibilities.
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