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A number of famous singers were present to support the singing, bursting the whole scene!

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Chen Zhen, who has been appointed as the deputy director of the Department of Culture and Tourism of Guizhou Province, has taken up the position of "operator" from Cambridge University to the birthplace of "village basketball"

Company News

Chen Zhen, who has been appointed as the deputy director of the Department of Culture and Tourism of Guizhou Province, has taken up the position of "operator" from Cambridge University to the birthplace of "village basketball"

On the first working day of 2025, Chen Zhen, a former "post-85s" cadre who was the Party secretary of Taijiang County, the birthplace of the "village BA" program in Guizhou Province, took up his new position again.

2025-03-26

Company News

The finals of the third Guizhou Province Beautiful Countryside Basketball League in 2025 will be held in Taijiang

On March 19th, the press conference for the finals of the third Guizhou Province Beautiful Countryside Basketball League in 2025 was held in Taijiang. The press conference kicked off with songs reflecting "Village BA" and Taijiang, such as" Run, Me and My Village ", "Meet Across Mountains and Seas", and "Are You in Taijiang?" Zhu Baolin, the chairman of the Basketball Association of Guizhou Province, announced that the finals of the third Beautiful Countryside Basketball League in 2025 will kick off on March 27th. Yang Fenghua, vice chairperson of the Basketball Association of Qiandongnan Prefecture, introduced the relevant situation of the finals competition and so on.

2025-03-26

Company News

The "Tongjiang Silver Ear" team sets out for the "Village Basketball League" in Guizhou! The cross-border collision between basketball and silver ear is about to set the basketball court ablaze!

The final of the third "Harmonious and Beautiful Village" Basketball League in Guizhou Province It will be from March 27th to 29th In the birthplace of "Village BA" - The competition kicked off in Taipan Village, Taijiang County, Qiandongnan Prefecture

2025-03-26

Company News

The press conference for the 2025 "Village BA" King of Basketball Championship and the "Village BA" Appointment Match was held in Taijiang

On March 7th, the press conference for the 2025 "Village BA" King of Basketball Championship and the "Village BA" Appointment Match was held at the "Village BA" basketball court in Taipan, Taijiang County. The press conference kicked off with the performances of the characteristic dance programs "Sense of The Times" and "Fan Shadow Dance Leap" from Taijiang County. At the press conference, Cen Jianglong, the director of Taipan Village Committee and the president of the village basketball Association, introduced the competition rules, corresponding competition areas, schedule arrangements, and prize Settings of the 2025 "Village BA" Basketball King Championship and "Village BA" Appointment Match. On the spot, media representatives raised questions, and the event organizing committee answered the relevant questions.

2025-03-26

Chen Zhen, the "operator" of the village basketball team, has taken up a new position within half a year

Industry Dynamics

Chen Zhen, the "operator" of the village basketball team, has taken up a new position within half a year

On December 31, 2024, the official website of the Guizhou Provincial Government released the "Notice on the Appointment and Removal of Pan Pan and Others". Among them, Chen Zhen was appointed as the deputy director (deputy director) of the Department of Culture and Tourism of Guizhou Province (Guizhou Provincial Bureau of Cultural Relics) (with a one-year probation period).

2024-12-31

Industry Dynamics

Deep Dive | When "Village BA" is no longer the top star

How to turn the overwhelming traffic into stable retained traffic is a question that every beneficiary of traffic is pondering.

2022-07-12

The final of the third "Beautiful Village" Basketball League of Guizhou Province kicked off with great enthusiasm in Taipan Village

Media report

The final of the third "Beautiful Village" Basketball League of Guizhou Province kicked off with great enthusiasm in Taipan Village

On the evening of March 28th, the highly anticipated finals of the third "Beautiful Countryside" Basketball League in Guizhou Province officially kicked off in Taipan Village, Taijiang County, Qiandongnan Prefecture, the birthplace of the "Village Basketball League". In the semi-final, the team from Tongren City narrowly defeated the team from Bijie with a score of 77 to 76 in overtime, while the home team, Qiandongnan, beat the team from Anshun with a score of 84 to 77.

2025-03-29

Media report

In the provincial finals of "Village BA", Taijiang from Qiandongnan and Yanhe from Tongren competed for the championship

On the evening of March 28th, the final of the third Guizhou Province Beautiful Countryside Basketball League was held at the "Village BA" court in Taipan Village, Taijiang County. In the first game of the semi-final, Bijie Weining team faced Tongren Yanhe team. The two teams were in a very close battle. Tongren Yanhe team was once in the lead, but was caught up by Bijie Weining team in the final moments of the fourth quarter. The two teams were tied at 71. In the overtime, the Bijie Weining team scored first. The Tongren Yanhe team then caught up and took the lead. With a score of 77:76, they qualified for the final by a one-point margin. In the match between Qiandongnan Taijiang Team and Anshun Xiu District team, it rained lightly on the "Village BA" court, which greatly affected the players' performance. Qiandongnan Taijiang team took the lead with strong adaptability. After the first quarter, the game was moved to the indoor court of Taijiang Minzhong High School to continue, with a large number of fans moving to watch the game. In the subsequent game, the Anshun Xixiu District team caught up and took the lead. The Qiandongnan Taijiang team once again broke out in the last quarter, continuously catching up. However, the Anshun Xixiu District team made more mistakes. The final score was 84:77, and the Qiandongnan Taijiang team advanced to the final. The final will be held at the "Village BA" stadium in Taijiang on March 29th. If affected by the weather, the venue will be adjusted. Qian Shihao and Yang Xiaobo, reporters from Guizhou Daily Tianyan News Editor: Ouyang Zhangjie Second instance Antong Third trial: Xiong Cheng

2025-03-28

Media report

The national "Village Basketball" program will be launched in April 2025

Recently, the Chinese Farmers' Sports Association and the Mass Sports Department of the All-China Sports Federation jointly announced that the 2025 Dadi Liulai - National Harmonious and Beautiful Rural Basketball Tournament (Village BA) will be held from April to October. The event will officially kick off in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province on April 13th, and the finals will be held in October.

2025-03-26

Media report

In Taijiang, Guizhou Province, the "Village BA" championship match of the New Food Festival on June 6th was held

On the evening of July 14th, the village-to-village group championship match of the "2024 Taipan June 6th Eating New Festival 'Village BA' Basketball Tournament" was held at the Taipan "Village BA" basketball court in Taijiang County, Guizhou Province. After a fierce competition, the representative team of Fangzhai Village defeated the representative team of Kaitang Village 76:72 and won the championship. The picture shows the players from Kaitang Village (in white) and Fangzhai Village during the game. Photo by Qu Honglun, reporter

2024-07-14

ABOUT US

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Taijiang Tilv Group

Level 5 Competition | Deep Mountain Music Festival | Cultural and Creative Products | E-commerce industry

The "Village BA" popular basketball court on the table carries the love of over 80 years and spanning three generations, embodying profound cultural confidence of the nation and expectations for a beautiful life. Every year, the "Miao People Eat New Food Festival on June 6th" basketball game is organized spontaneously by men, women, the elderly and children in the village. The "Village BA" basketball court in Taipan is located in the seat of the Taipan Township Government. It was completed in 2016, 23 kilometers away from Taijiang County and 26 kilometers from the state capital, Kaili. Every year, during the "June 6th Miao People's New Food Festival", a lively folk basketball game is held here. In the summer of 2022, the "Village BA" platform went viral and received extensive coverage from various media at the central, provincial and prefectural levels. Its online dissemination exceeded 1.55 billion, with over 3.68 million media reports. It set a new record in the history of external publicity in Qiandongnan and was affectionately called "Village BA" by netizens, earning it the status of a sacred place for "Village BA" in China.

Guizhou Taijiang Sports and Tourism Integration Industry Development (Group) Co., Ltd. was established on April 13, 2018, and is a wholly state-owned enterprise under the People's Government of Taijiang County. The registered capital of the group company is 50 million yuan, and the county people's government holds 100% of the shares. The business scope of the group company mainly focuses on the development and operation management of "Village BA" and scenic spots, tourist attractions and resorts within the county. It comprehensively expands the path of "sports + multi-industry integration". The sports and tourism events, cultural and creative product research and development, cultural media and product manufacturing industries involved in the "Village BA" project drive the local economic development. In 2022, the first episode of CCTV's "The Time of the 20th National Congress" featured a special report titled "Guizhou Taipan: A Small Village That Went Viral on the Internet and Its Basketball Games", providing a comprehensive interpretation of the statement in the report of the 20th National Congress of the Communist Party of China that "mass sports and competitive sports should be promoted in an all-round way and a sports power should be accelerated to be built". Taipan Village is hailed as "a window for observing Chinese-style modernization". Experts point out its essence

The "whole-process people's democracy" has emerged and has been hailed by netizens as one of the new three calling cards of Guizhou (sour soup, Zhe Er Gen, and "Village BA"). In early 2023, the case of "Taipan Village BA" was successfully selected for the second national promotion of innovative typical cases of rural cultural industry and the first batch of national "One County, One Product" characteristic cultural and artistic typical cases. "Village BA" became one of the top ten online keywords recommended by Xinhua News Agency's "Anchor Talks" in 2022.

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2018 year

The company was founded in 2018

50 million

Registered capital: 50 million yuan

544 +

A total of 544 trademarks have been applied for

910 +Billion times

The cumulative exposure of "Village BA"

Village BA tournament

The "Village BA" popular basketball court on the table carries the love of over 80 years, spanning three generations

Village BA background

Village BA background

Village BA background

The "Village BA" popular basketball court on the table carries the love of over 80 years and spanning three generations, embodying profound cultural confidence of the nation and expectations for a beautiful life. After basketball entered Taijiang in 1936, it was well integrated into the "Eating New Festival". Taijiang County gradually developed the tradition of "playing every festival and playing basketball first", and later formed the "Dawn Culture" of playing from dark till dawn. There are 202 basketball courts in the county, and all 156 villages have amateur basketball teams.
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Village BA tournament

Village BA tournament

Village BA tournament

"Village BA" is an event that evolved from the "June 6th" Chixin Festival basketball game in Taipan Village, Guizhou Province. The village has a decades-old tradition of holding basketball games during the Chixin Festival. The competition venue is set up at the village entrance court, organized by villagers, and the participants are mainly villagers. The highly rural style of organizing the event has also endowed this event with a different kind of passion and significance. In August 2022, a basketball event in Taipan Township, Qiandongnan Prefecture, Guizhou Province, went viral. The game on the field was intense, and the players' offense and defense were well-organized. The enthusiasm outside the stadium was high, and the fans surrounded it tightly. This annual basketball game held by local villagers has gone viral on the Internet through short videos. Netizens refer to the naming rules of "NBA" and "CBA" and call it "Village BA".
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Live broadcast of the event

Live broadcast of the event

Live broadcast of the event

The competition is mainly divided into three stages. The first stage is from April to June. It encourages localities to independently carry out basketball exchange activities in combination with the slack farming season, agricultural affairs and folk festivals. The second stage will be from July to September, during which regional competitions will be held. The northern region (held in Dahu Chenjia Village, Jinling Town, Zhaoyuan City, Yantai City, Shandong Province), the central region (held in Xiaomo Village, Gaoleshan Town, Xianfeng County, Hubei Province), and the southern region (held in Aiguo Village, Xiaoping Town, Chenxi County, Hunan Province) will combine their respective regional cultural characteristics. A "Village BA" cultural competition venue that fully showcases different themes. The third stage is the national finals, which will be held in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou Province in October. In terms of team formation, teams will be formed based on county-level administrative regions to fully leverage the exemplary and leading role of the national "Village BA" competition and further expand the scope of participation.
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NBA Collaboration

NBA Collaboration

NBA Collaboration

"Dream Collaboration" - Village BA goes Global and steps out of the international style Jimmy Butler - a player of the NBA Miami Heat. I came to the village BA on July 21, 2023 Stephen Marbury - former NBA player, nicknamed "The Lone Wolf". I came to the village BA on July 24, 2023 Cannon Baker - a renowned basketball trainer in the NBA, has trained many NBA superstars such as Kevin Durant and Slam Dunk King Gerald Green Allen Iverson - an NBA player, once served as the captain of the US Dream Team. I came to Village BA on November 16, 2023 Danny Green -NBA player, arrived at the village BA on July 7, 2024
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Village BA expert showcase

Village BA expert showcase

Village BA expert showcase

By leveraging the power and resources of the government (with support from district and county governments, including local media convergence centers, media coverage, TV coverage, influential cultural and art troupes, venues, etc.), and taking the district and county basketball invitational tournament as a carrier, the Taipan 1936 team will go out and hold basketball games and visit intangible cultural heritage food markets during the day. In the evening, we can watch performances on the Minxing Grand Stage for cultural and sports exchanges and interactions, promoting cultural and sports exchanges between the two places and empowering the local government. At the same time, taking offline activities as the carrier, it accumulates popularity for online live streaming and promotes online live streaming sales to boost the sales of village BA co-branded products.
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Deep Mountain Concert

Deep Mountain Concert

Deep Mountain Concert

Music and ethnic dances: The integration of diverse cultures is the soul of the event and a concrete manifestation of ethnic unity and the revitalization of rural culture. Taijiang: One of the eight national demonstration counties and the first in the province for forging a strong sense of community for the Chinese nation. There were 13 music festivals throughout the year, with 2.8 million participants. Several well-known singers were present to support the performance, setting the entire venue ablative.
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Billions of traffic ips

A window for observing Chinese-style modernization

The "Village BA" popular basketball court on the table carries the love of over 80 years and spanning three generations, embodying profound cultural confidence of the nation and expectations for a beautiful life. After basketball entered Taijiang in 1936, it was well integrated into the "Eating New Festival". Taijiang County gradually developed the tradition of "playing every festival and playing basketball first", and later formed the "Dawn Culture" of playing from dark till dawn. There are 202 basketball courts in the county, and all 156 villages have amateur basketball teams.

Promote tourism and boost production through competitions

"Folk Customs and Traditions" + "Basketball"

Culture and tourism + market

Party building work

Comprehensively expand the path of "sports+multi industry integration"

The Justice Bureau of Taijiang County: The "three-stage" working method ensures safety and stability during the "Village BA" event

2025-03-26

The Justice Bureau of Taijiang County: The "three-stage" working method ensures safety and stability during the "Village BA" event

In the sweltering summer of 2022, the "Village BA" event in Taijiang, Guizhou Province, went viral and its three rounds of online coverage exceeded 1.5 billion views. In the early spring of 2023, "Village BA" once again took the Internet by storm, with the three-day event reaching over 3.1 billion people online. Each basketball game held was watched by over 20,000 people on site and over 100 million people online. More than 300 media outlets competed to report on it. Mainstream media such as People's Daily, Xinhua News Agency and CCTV reprinted, published and live-streamed it on the hot search list. The total online exposure exceeded 55 billion times. It was praised and recommended by many diplomats and won high praise both at home and abroad as well as wide social resonance.

2025-03-26

The Justice Bureau of Taijiang County: The "three-stage" working method ensures safety and stability during the "Village BA" event

In the sweltering summer of 2022, the "Village BA" event in Taijiang, Guizhou Province, went viral and its three rounds of online coverage exceeded 1.5 billion views. In the early spring of 2023, "Village BA" once again took the Internet by storm, with the three-day event reaching over 3.1 billion people online. Each basketball game held was watched by over 20,000 people on site and over 100 million people online. More than 300 media outlets competed to report on it. Mainstream media such as People's Daily, Xinhua News Agency and CCTV reprinted, published and live-streamed it on the hot search list. The total online exposure exceeded 55 billion times. It was praised and recommended by many diplomats and won high praise both at home and abroad as well as wide social resonance.

2025-03-26

The "Three Balls" stand in a tripartite confrontation! Auntie Basketball and Village Super Village BA jointly build a new pattern of rural sports

Geographically speaking, on the left is Taijiang Village BA, on the right is Rongjiang Village Super League, and in the middle is our Aunt Basketball from Leishan. People from Qiandongnan are all proud of these "three major" events and hope they will get better and better. At the scene of the second "Yangousang Cup" Auntie Basketball Tournament in Qiandongnan Prefecture, Yang Yi, a player from Leishan Auntie, said.

2025-03-26

"Report Discussion and Implementation" In Taijiang County, Qiandongnan Prefecture: "Village BA" serves as a medium to paint a new Picture of cultural and tourism integration

The 2025 government work report pointed out that cultural undertakings and cultural industries should be flourishing and developed, and the cultural and tourism markets should remain active.

Joint venture

All future demands are dedicated to building the No. 1 brand in national ecological resource trading

Taijiang Tichao Communication Co., LTD

Joint venture company

Taijiang Tichao Communication Co., LTD

Study tour activity Catering to consumers of all age groups, under the educational approach that integrates experience, practice, exploration and travel, through personal experience and practical operation, students can deepen their understanding and application of knowledge in practice, broaden their horizons, increase their knowledge and cultivate their abilities. Product research and development A variety of co-branded village BA products are sold throughout the country. Multiple best-selling products such as clothing, daily necessities, alcoholic beverages, and souvenirs. Youth Basketball Base The Guizhou division, Jilin division, Chongqing division, Shandong Division, Sichuan Division, Ningxia Division, Hebei Division, Henan Division, Inner Mongolia Division, Fujian Division, Liaoning Division, Xinjiang Division, Hunan Division, Gansu Division, Hubei Division, Guangxi Division, Shanghai Division, Guangdong Division, Beijing Division, Qinghai Division, etc.
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Taijiang Hemei Rural Cultural and Sports Industry Development Co., LTD

Joint venture company

Taijiang Hemei Rural Cultural and Sports Industry Development Co., LTD

Current main business: 1. Product collaboration (Douyin store: Village BA selection) 2. E-commerce operation (holding live-streaming events) 3. Brand marketing and external promotion Village BA video promotion: There are over 30 works with views ranging from 500,000 to 1 million, over 20 works with views ranging from 1 million to 1.5 million, over 10 works with views ranging from 1.5 million to 2 million, and 12 works with views exceeding 2 million, among which there is one work with views over 5 million. Star Invitations: In the past year, we have respectively invited Xiao Huangqi, Wu Kequn, PD Long Zhu, and Yue. Yue Xiaoyue, Li Shengjie and other artists came to perform live at "Village BA".
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Guizhou Taipan 1936 Cultural Industry Development Co., LTD

Joint venture company

Guizhou Taipan 1936 Cultural Industry Development Co., LTD

Promotion and publicity of the village BA brand There are 4 main accounts: Culture and Tourism Taijiang, Guizhou Taijiang Village BA, Village BA Events, and Village BA Documentary. There are 2 matrix accounts: Taipan 1936 and Taicun Village. A total of 11,981 short videos were shot and produced. Created and edited over 30 promotional videos Event planning Planning and organization of performing arts activities, planning of 13 deep mountain concerts in 2024, as well as dance and song performances, to drive the entire audience to participate in a KTV for 10,000 people. Planning of fun events and activities Shooting to win agricultural specialties, relay races, watermelon-grabbing and watermelon-eating competitions, tug-of-war, and bench snatching, etc. Fun games promote physical and mental HEALTH, enhance teamwork and social skills ‌ promote corporate culture building.
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Guizhou Taijiang Sports and Tourism Integration Catering Management Co., LTD

Joint venture company

Guizhou Taijiang Sports and Tourism Integration Catering Management Co., LTD

The company's main business: catering services, catering management, etc Cultural and Creative Restaurant (250,000 yuan) The names of the dishes are all named after basketballs Tea shop (150,000 yuan) Best-selling sweet wine milk tea and matcha milk tea
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Cultural and creative products

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